In her very first job at a jewelry and gift store, Anna Grant Jones, vice president and Marketing Officer for Pinnacle Bank, Elberton, learned firsthand how to sell and promote items from observing her terrific boss. "While she was working, she would wear jewelry from the store. After looking at everything available, I saw customers over and over tell her, I just want to buy a necklace like yours.’ She would take it off and say, ‘Here you go!’" Jones said. "How often do we talk to employees about using bank products themselves so they can then recommend the products to customers? It’s the same premise." The Group 10 representative on GBA’s Marketing Committee shares about her entry into banking five years ago, Pinnacle Bank’s environment fostering professional growth and more in this week's GBA Member Profile.
See the archive of GBA Member Profiles here.
GBA Endorses Borrower Wallet® by Promontory Mortgagepath
GBA is pleased to announce that it has teamed up with Promontory MortgagePath LLC, to provide an efficient way for member banks to build or expand their residential lending business. The GBA Services board of directors recently voted to endorse Promontory Mortgagepath’s comprehensive mortgage fulfillment services and proprietary point-of-sale (POS) technology, Borrower Wallet®, citing their ability to helps banks satisfy customer demand for a modern mortgage experience without the expense of creating and supporting an entire mortgage department. Find out more here…