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Used by 90 Community Banks Today
GBA Endorses ServisFirst Bank’s Agent Credit Card Program
Download a Due Diligence package here
GBA is pleased to announce its endorsement of the
agent credit card program
offered by ServisFirst Bank. ServisFirst currently issues cards for 90 community banks in the country, including many that have recently converted from other agent card programs. Through the program, GBA members will be able to issue credit cards to their customers, both commercial and retail, with their bank’s logo. The GBA Services Inc. board of directors recently approved the endorsement citing ServisFirst’s innovative product offerings, customer service and transparency on pricing. ServisFirst provides a simple, straightforward program that includes credit card marketing and portfolio management services at no cost to the bank.
ServisFirst will:
Develop, fund and execute marketing and advertising programs to grow the bank’s card portfolio, including letter writing campaigns, in-branch promotions, etc.
Provide a portfolio management team to support the bank
Underwrite, establish, maintain and conduct servicing activities including customer service and collections
Provide summary reporting on a quarterly basis
Conduct on-site meetings and provide on-site training
Key Benefits to Banks:
Twenty percent of net profit is shared with the GBA member bank
Compliance is managed by ServisFirst, which holds all the outstandings
Banks have the option to guarantee declined accounts (after review) and receive 80 percent of net profit share
Cardholder support is provided 24/7
Bank customers can choose from four types of cards, including a platinum benefits card and a cash back rewards card for both consumers and business customers
ServisFirst Bank also offers a customized purchase card program, which allows a higher amount of control and monitoring for business owners
The card program’s implementation fee will be waived for GBA members that are also members of the American Bankers Association.
Contacts
Tim Finney
tfinney@servisfirstbank.com
478.952.6497
Karen Grahn
kgrahn@servisfirstbank.com
205.949.0330
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